Mill Gate’s Little Legends Shortlisted for Revo Award

Outstanding news for Mill Gate Shopping Centre, as our Little Legends campaign has been shortlisted for Best Marketing Campaign of the Year – Shoestring at the prestigious Revo’s 2026. 

Created in partnership with Bury FC Juniors U11s, Little Legends transformed Mill Gate’s longstanding sponsorship into a three-part FIFA World Cup video series, celebrating grassroots football through quizzes, England score predictions and the brilliant personalities of the young players at its heart.

The Best Marketing Campaign of the Year – Shoestring category forms part of The Revo’s Purple Apple Awards, which recognise outstanding retail marketing across the UK. Being shortlisted places Mill Gate’s Little Legends alongside some of the country’s leading shopping centre marketing campaigns and marks an exciting achievement for everyone involved in bringing the series to life.

A huge thank you goes to the team behind the campaign, its brilliant partners and, of course, all the Little Legends who helped make it so special.