F. Hinds is the first jeweller in the UK to be confirmed as meeting the high standards of expertise, ethics and professionalism required by the leading international diamond governing body the World Federation of Diamond Bourses. They have bestowed the prestigious ‘World Diamond Mark’ (WDM) and seal as an Authorised Diamond Dealer on the long-established family retailer. This recognises their expertise and status as the leading UK high street retailer of natural diamonds.
One of the most romantic and important events of a couple’s life together is selecting that special diamond ring; a moment that will be remembered for a lifetime, and it’s vital to be confident in the diamond’s quality, provenance and authenticity.
Alongside the company’s certification by the Responsible Jewellery Council (RJC), the WDM helps F. Hinds to reinforce customer confidence in rare, natural diamonds. This includes only using certificates from accurate, stringent laboratories, high quality training for store staff, plus the knowledge that gemologist and sixth generation family member Andrew Hinds personally hand-selects all the diamonds for the company’s certificated solitaires. F. Hinds was also the first UK sponsor of the Diamond Development Initiative which supports artisanal workers in developing countries.
“This is great news”, said F. Hinds’ diamond buyer Andrew Hinds. “It provides huge reassurance for UK consumers that there is a jeweller they can patronise who will provide guaranteed natural diamonds and a professional service.”
Hinds is the most recent past-Chairman of the UK’s National Association of Jewellers (NAJ) and, as a qualified gemologist, is responsible for individually selecting each and every certificated diamond stocked in the company’s 118 stores across the UK and on their direct sales website www.fhinds.co.uk which celebrates its twentieth anniversary this year.